Private Placement, Impact Investment

Jardin
des Sens

A biodynamic eco-resort and agrotourism destination on the shores of Lac Al Wahda, Morocco, validated by the Centre Régional d'Investissement Fès-Meknès.

CRI Fès-Meknès Approved 5 000 000 MAD Investment 30 Permanent Jobs Min. 50 000 EUR Ticket

Morocco's rural interior is one of the last places where biodynamic farming, authentic culture, and unspoiled landscape still converge. Jardin des Sens is the infrastructure to turn that convergence into a lasting enterprise.

10 509 m² Domanial Land, Ouartzagh
7.5 M MAD Total Capitalisation
N+4 First Dividend Distribution
30 Permanent Local Jobs

The Site

Ouartzagh, Province de Taounate
, Lac Al Wahda

Situated on the eastern bank of Lac Al Wahda, the largest reservoir in Africa, the 10 509 m² parcel occupies a position of exceptional natural and strategic value. The province of Taounate, with 612 000 inhabitants and an agricultural heritage spanning centuries, is a region defined by medicinal plants, olive groves, and a diaspora deeply invested in its future.

Panoramic view of Lac Al Wahda from Taounate
Lac Al Wahda aerial view

Aerial view of Ouartzagh, Lac Al Wahda

Lac Al Wahda

The lake at sunset, the resort's direct frontage

Regulatory Status

Selected by CRI Fès-Meknès

The project was selected through a formal competitive tender process administered by the Centre Régional d'Investissement de Fès-Meknès. Annexe 3 of the investment convention was signed April 2026, committing to the programme described in this document.

Ref. 03/00647/25/C1
CRI Tender Reference
Annexe 3, April 2026
Investment Convention Signed
TF 1378/F, Parcel n° 3
Land Title Reference

The Project

An eco-resort built on biodynamic principles, and community roots

Jardin des Sens is conceived as a maison d'hôtes and agrotourism destination that earns its position through the quality of the land, the integrity of its farming practices, and a genuine integration with the Ouartzagh community. Every element, from the herb garden to the artisan workshops, generates both revenue and measurable social return.

Rendering: Jardin des Sens aerial perspective
Architectural rendering, aerial perspective, Jardin des Sens
Site plan: Jardin des Sens

Site plan, 10 509 m² including biodynamic garden, maison d'hôtes, ateliers, and community spaces

Programme Overview

Maison d'Hôtes

Core Revenue Stream · Hospitality

Boutique eco-lodge accommodation for national and international visitors, positioned at the intersection of biodynamic agrotourism and authentic Moroccan rural culture. Direct lake access.

Biodynamic Garden

Signature Experience · Agrotourism

A working herb and medicinal plant garden forming the sensory heart of the resort. Anchors the Weleda partnership for raw material supply and provides immersive guest programming.

Atelier Homeland Morocco / Weleda

Long-Term Lease · Stable Revenue

Processing and product development workshop for medicinal plants, operated by Homeland Morocco e.V. in partnership with Weleda AG. Long-term lease with annual advance payment.

Dedicated workspace for women's textile and craft activities, leased long-term to enable female economic participation in the commune. Community anchor with income floor guaranteed by lease.

Rural telemedicine co-working space, long-term community lease.

Kindergarten & Community Space

Social Commitment · Annexe 3

Early childhood education facility for the Ouartzagh community, forming part of the signed CRI investment commitments. Directly embedded in the project's social licence to operate.

Social & Environmental Return

Impact is not a feature, it is the foundation

Jardin des Sens is located in one of Morocco's most underserved agricultural provinces. The project is designed from the ground up to deliver measurable, durable impact alongside financial return.

30

Direct Employment

Permanent local jobs, farming, hospitality, craft, childcare, in a commune where formal employment is scarce. Committed in the CRI investment convention.

3

Women-Led Ateliers

Dedicated workshops for female economic participation: plant processing, textile, and artisan production. Long-term leases secure the income floor independently of tourism revenue.

Women in the medicinal plant fields, Taounate

Medicinal plant harvest, Ouartzagh, Taounate Province

Weleda partnership

Weleda AG, atelier and supply chain partner

Partnership Network

Anchored by credible, committed partners

Jardin des Sens benefits from a network of institutional and operational partners who bring domain expertise, supply chain relationships, and community legitimacy to the project from day one.

Weleda AG Homeland Morocco e.V. SEKEM Initiative CRI Fès-Meknès Humanity Agriculture SARL AU
Letters of Intent have been signed by Weleda AG and Homeland Morocco e.V. confirming their commitment to long-term atelier lease agreements. These are available to investors upon request under NDA.
Ouartzagh from above

Ouartzagh, commune at the shore of Lac Al Wahda. The project site is adjacent to the village, ensuring direct community integration.

Financial Overview

Stable base revenues from day one, tourism upside on top

The financial model is structured around two distinct revenue layers: a contractually secured base from long-term atelier leases (379 200 MAD/year, paid annually in advance with three-month deposit), and variable tourism revenues that grow progressively as the resort reaches operating maturity. Positive net result is projected from Year 3 of operation.

Revenue Sources

SourceMAD / Year
Atelier Homeland Morocco 120 000
Co-Working Space 151 200
Stable Lease Base (secured) 379 200
Tourism, Accommodation Variable
Tourism, Activities & F&B Variable

Financial Milestones

MilestoneYear
Construction completionN+1
Operational launchN+2
Positive net resultN+3
First dividend distributionN+4
Positive cashflow after debt serviceN+5
Voluntary exit window opensN+5

Projected Net Result

Year Revenue (MAD) Net Result (MAD) Status
N+1 (Construction) 379 200 , Build phase
N+2 (Launch) ~850 000 Ramp-up Opening year
N+3 ~1 400 000 Breakeven+ Positive result
N+4 (2028) ~2 100 000 2 640 875 First dividends
N+5 ~2 800 000 Positive CF Full maturity

Financial projections are based on a 12-year model validated by Bank of Africa Vivalis and are available in full upon request. Tourism revenue is based on conservative occupancy assumptions.

Investment Structure

Jardin des Sens SA, Capital & Terms

The project is structured as a Société Anonyme (SA) incorporated under Moroccan law, with Humanity Agriculture SARL AU as founding shareholder via apport en nature. The offering is a private placement to a maximum of 10 qualified investors.

Legal Structure
Jardin des Sens SA
Moroccan SA, Société Anonyme. Conseil d'Administration. Min. 5 shareholders.
Total Capitalisation
7 500 000 MAD
2 500 000 MAD apport en nature (Humanity Agriculture) + 5 000 000 MAD cash from investors.
Minimum Ticket
50 000 EUR
Approximately 550 000 MAD. Maximum 50% of total investor tranche per single investor.
Investor Allocation
66.7%, 5 000 000 MAD
5 to 10 investors. All shares in a single class, equal rights, equal governance.
Founding Shareholder
33.3%, Humanity Agriculture
Apport en nature: land, CRI selection rights, concept, brand. Validated by Commissaire aux Apports.
Dividend Policy
From N+4, ~80% distributable
After réserve légale (5%) and réserve d'investissement (15%). Annual AGM approval required.
Exit Window
From Year 5 of Operation
Annual voluntary exit window. Free share transfer subject to droit de préemption of other shareholders. No mandatory buyback.
Investor Rights
Standard Veto Rights
Land sale, debt >X MAD, capital increase, merger, change of purpose, key executive appointment require shareholder approval.

Capital Table

Shareholder
Contribution
%
Humanity Agriculture SARL AU
Apport en nature: land (TF 1378/F) + CRI rights + brand + concept
33.3%
Investor Pool (5–10)
Cash, 5 000 000 MAD / approx. 455 000 EUR
66.7%
Total Capital
7 500 000 MAD
100%

Management Structure

Humanity Agriculture SARL AU provides development and operational management via separate service agreements, independent of share capital.

5%

Development Fee

Of total construction cost. Payable on completion. Covers project management, CRI coordination, and technical oversight during the build phase.

5%

Operations Fee

Of annual turnover. Covers day-to-day resort management, staffing, and supplier relations from operational launch.

20%

Success Fee

Of net profit above an 8% IRR hurdle. Aligns founder incentives with investor return, no carry below the hurdle rate.

📋 Reporting. Half-yearly investor updates. Annual Assemblée Générale. Full financial statements per Moroccan GAAP.

Beyond Financial Return

The pioneer principle: transforming a region through enterprise

In 1886, Julius Maggi looked at the Emmental valley in Switzerland and saw something others overlooked: a rural population suffering from poverty and malnutrition, and an opportunity to change that through a commercial product. His invention, the soluble legume soup, was not designed to be charitable. It was designed to be viable, repeatable, and transformative. The enterprise and the impact were inseparable.

"The province of Taounate has 612,000 inhabitants, a heritage of medicinal plants, and a diaspora that wants to invest in its future. It has no infrastructure that captures that value. Jardin des Sens is that infrastructure."

Financial ROI

Positive net result from N+3. First dividend distribution from N+4. Stable base of 379,200 MAD in secured lease revenues from year one. Voluntary exit window from year 5. A 12-year financial model validated by Bank of Africa.

Ethical ROI

30 permanent local jobs in a commune where formal employment is scarce. Three ateliers anchoring female economic participation. A kindergarten embedded in the CRI investment commitments. Biodynamic farming that preserves the land and its biodiversity for the next generation.

Julius Maggi

Julius Maggi (1846, 1912) , Burgdorf, Switzerland

Burgdorf, Emmental region, Switzerland

Burgdorf, Emmental region, where Maggi identified a rural opportunity in 1886

Maggi did not choose between profit and purpose. He understood that durable enterprise in an underserved region requires both to be built simultaneously. A business that extracts without returning loses its social licence. A project that gives without generating revenue does not last. Jardin des Sens is designed on this same principle: the financial return and the social return are structurally linked, not competing.

Private Placement

Interested in participating?

Jardin des Sens is a private placement for a maximum of 10 qualified investors. The full financial model, CRI documentation, and Letters of Intent are available upon request under a mutual NDA.

Mohammed Blal

Directeur, Humanity Agriculture SARL AU

[email protected]

+41 78 249 90 10

+212 618 357 893

This document is a private placement memorandum prepared for informational purposes only. It is addressed exclusively to a limited circle of qualified investors and does not constitute a public offering of securities. Distribution beyond the intended recipients is prohibited. All financial projections are forward-looking and subject to risks inherent to early-stage hospitality and agricultural development. Investors should conduct their own due diligence. This document does not constitute legal or financial advice. Jardin des Sens SA is to be incorporated under Moroccan law; final legal structure is subject to validation by a licensed Moroccan attorney.